### Cannabis Cup Sponsorship Tiers – Amsterdam, NY
Event Context:
- Location: Amsterdam, New York
- Audience Reach: ~5,800 Facebook followers (Empire State Cannabis page)
- Attendance: 500+ attendees (based on last year)
- Goal: Attract high-value sponsors to fund the event while offering impactful branding and engagement opportunities in a competitive cannabis market.
Sponsorship Structure Overview:
- Platinum Tier: $5,000 (cash or goods), limited to 2 sponsors for exclusivity.
- Gold Tier: $3,000 (cash or goods), limited to 3 sponsors.
- Silver Tier: $1,500 (cash or goods), recommended 5–7 sponsors to balance revenue and visibility without oversaturation.
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### Platinum Tier: $5,000 (Cash or Goods) – Limited to 2 Sponsors
Rationale: The Platinum tier is the premier sponsorship level, offering maximum exposure and exclusivity for high-profile cannabis brands (e.g., dispensaries, cultivators, or equipment providers). At $5,000, it aligns with premium sponsorships in cannabis events (e.g., MJ Unpacked’s Platinum tiers) while reflecting Amsterdam, NY’s smaller market compared to major urban events.
Benefits:
1. Exclusive Branding:
- Title sponsor status (e.g., “Presented by [Sponsor Name]” on all event materials).
- Prominent logo placement on event website, posters, banners, judge kits, and social media (5,800+ followers).
- Dedicated “Platinum Sponsor” booth (prime location, 10x10 space) for product displays or sampling (if legally compliant with NY cannabis laws).
2. Event Integration:
- Opportunity to sponsor a major award category (e.g., “Platinum Bud Award” for Best Flower), announced on-stage and in post-event media.
- Exclusive 5-minute speaking slot during the awards ceremony to address 500+ attendees.
- Logo on event merchandise (e.g., T-shirts, tote bags) distributed to attendees.
3. Digital and Social Media Exposure:
- Featured in 3 dedicated social media posts on the Empire State Cannabis Facebook page (5,800+ reach), plus inclusion in all event-related posts.
- Top billing on the event website’s sponsor page with a clickable link and 200-word company bio.
- Inclusion in pre- and post-event email blasts to 500+ attendees and subscribers.
4. Networking and Engagement:
- 4 VIP tickets to the event, including access to exclusive networking areas or after-parties.
- Opportunity to provide branded swag (e.g., lighters, rolling papers) in attendee goodie bags.
- Access to attendee opt-in contact list for post-event marketing (GDPR/NY privacy law compliant).
5. Exclusivity:
- Limited to 2 sponsors to ensure maximum visibility and category exclusivity (e.g., one dispensary, one cultivator). No competing brands in the same category.
Value Proposition: Platinum sponsors gain unmatched visibility among 500+ attendees and 5,800+ online followers, positioning them as leaders in New York’s growing cannabis market. The exclusivity and award sponsorship enhance brand prestige.
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### Gold Tier: $3,000 (Cash or Goods) – Limited to 3 Sponsors
Rationale: The Gold tier offers robust exposure at a lower price point, appealing to mid-sized cannabis businesses (e.g., local dispensaries, CBD brands, or accessory companies). Priced at $3,000, it balances affordability with significant branding opportunities, reflecting mid-tier pricing in events like the Connoisseur Cup.
Benefits:
1. Prominent Branding:
- Logo placement on event website, posters, and social media (below Platinum sponsors).
- “Gold Sponsor” booth (8x8 space) for product displays or engagement.
- Inclusion in goodie bags with branded swag (e.g., stickers, discount codes).
2. Event Integration:
- Opportunity to sponsor a secondary award category (e.g., “Gold Leaf Award” for Best Edible), announced on-stage.
- Logo on select event signage (e.g., stage backdrop, check-in area).
3. Digital and Social Media Exposure:
- Featured in 1 dedicated social media post on the Empire State Cannabis Facebook page, plus inclusion in group sponsor posts.
- Listing on the event website’s sponsor page with a clickable link and 100-word company bio.
- Inclusion in one pre-event email blast to attendees.
4. Networking and Engagement:
- 2 VIP tickets to the event, including access to networking areas.
- Opportunity to host a small activation (e.g., product demo or mini-workshop) at the booth.
5. Category Consideration:
- Limited to 3 sponsors, with preference for non-competing categories (e.g., one vape brand, one grow supply company, one edible brand).
Value Proposition: Gold sponsors receive strong visibility and engagement with a targeted cannabis audience, ideal for brands looking to build local recognition in Amsterdam, NY, without the premium cost of Platinum.
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### Silver Tier: $1,500 (Cash or Goods) – Recommended 5–7 Sponsors
Rationale: The Silver tier is designed for smaller cannabis businesses, startups, or ancillary brands (e.g., local growers, packaging companies, or lifestyle brands) seeking cost-effective exposure. Priced at $1,500, it aligns with entry-level sponsorships in cannabis events while offering meaningful benefits. I recommend 5–7 Silver sponsors to generate $7,500–$10,500 in revenue without diluting brand visibility, based on the event’s 500+ attendee size and local market dynamics.
Benefits:
1. Branding:
- Logo placement on the event website and select signage (e.g., general event banners).
- “Silver Sponsor” table (6x6 space) for product displays or engagement.
- Inclusion in goodie bags with small branded items (e.g., business cards, coupons).
2. Event Integration:
- Recognition as a Silver sponsor during the event’s opening remarks.
- Logo in group sponsor listings on event materials.
3. Digital and Social Media Exposure:
- Inclusion in group social media posts on the Empire State Cannabis Facebook page.
- Listing on the event website’s sponsor page with a clickable link and 50-word company bio.
4. Networking:
- 2 general admission tickets to the event.
- Opportunity to distribute promotional materials at the sponsor table.
Value Proposition: Silver sponsors gain affordable access to a dedicated cannabis audience, ideal for emerging brands or local businesses looking to network and build brand awareness in Amsterdam, NY.
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